diff --git a/Kickstarter.md b/Kickstarter.md
index 3b0d5bc..b29170f 100644
--- a/Kickstarter.md
+++ b/Kickstarter.md
@@ -2,10 +2,10 @@
 
 This document serves as your single source of truth for planning and executing
 a software project using industry-standard practices. It tries to cover the
-full lifecycle—from initial market research and business case development to
+full lifecycle--from initial market research and business case development to
 design, development, testing, deployment, and post-launch evaluation.
 
-> **Note:** Every decision should be questioned—ask “Why?” and “What if?” at
+> **Note:** Every decision should be questioned--ask "Why?" and "What if?" at
 > each stage to avoid hidden pitfalls.
 
 ## Table of Contents
@@ -34,7 +34,7 @@ design, development, testing, deployment, and post-launch evaluation.
   assess competitors.
 - **Actions:**
   - **Research Trends:** Gather quantitative & qualitative data on industry trends.
-  - **Competitor SWOT:** Analyze competitors’ strengths, weaknesses,
+  - **Competitor SWOT:** Analyze competitors' strengths, weaknesses,
     opportunities, and threats.
   - **Business Case:** Create a detailed business case including ROI estimates.
 - **Tools:**
@@ -61,7 +61,7 @@ design, development, testing, deployment, and post-launch evaluation.
 
 - **Objective:** Set SMART objectives that align with strategic goals.
 - **Actions:**
-  - **Vision Statement:** Write a concise statement of the project’s purpose.
+  - **Vision Statement:** Write a concise statement of the project's purpose.
   - **SMART Goals:** Define measurable targets (e.g., increase user engagement
     by 25% within 6 months).
   - **Scope Definition:** Clearly outline what is included and excluded.
@@ -118,7 +118,7 @@ design, development, testing, deployment, and post-launch evaluation.
   project vision and roles.
 - **Actions:**
   - Develop a meeting agenda (project vision, roles, timeline, expectations).
-  - Facilitate interactive exercises (brainstorming, “five whys” analysis).
+  - Facilitate interactive exercises (brainstorming, "five whys" analysis).
 - **Example:**
 
   ```markdown
@@ -347,7 +347,7 @@ design, development, testing, deployment, and post-launch evaluation.
 
 ### 7.1. API Specification & Endpoints
 
-- **Objective:** Define the API’s endpoints, data contracts, and versioning.
+- **Objective:** Define the API's endpoints, data contracts, and versioning.
 - **Actions:**
   - List all API endpoints with HTTP methods.
   - Document request/response formats and error handling.
@@ -420,7 +420,7 @@ design, development, testing, deployment, and post-launch evaluation.
   ```
 
 - **Questions to Ask:**
-  - Are our sprint goals realistic given our team’s experience?
+  - Are our sprint goals realistic given our team's experience?
   - How will we handle dependencies between tasks?
 
 ### 8.2. Daily Stand-Ups, Kanban Boards & Retrospectives
@@ -762,22 +762,22 @@ design, development, testing, deployment, and post-launch evaluation.
 - [Excalidraw](https://excalidraw.com) for quick diagramming
 - [Trello/Jira/ClickUp](https://trello.com) for Agile task management
 - **Questions to Ask:**
-  - Which tools best fit our project’s needs and team size?
+  - Which tools best fit our project's needs and team size?
   - Are there integrations that can reduce manual overhead?
 
 ## Final Thoughts
 
-This guide is meant to be a living document—a blueprint that evolves as your
+This guide is meant to be a living document--a blueprint that evolves as your
 team grows and project requirements change. By questioning assumptions,
 rigorously documenting decisions, and continuously refining your processes,
 even a team of beginners can adopt industry-standard practices and achieve
 success. Always ask yourself:
 
-> **“Is there a better way to do this?”**
+> **"Is there a better way to do this?"**
 >
-> **“Have we planned for potential pitfalls?”**
+> **"Have we planned for potential pitfalls?"**
 >
-> **“Are our team and stakeholders aligned on the vision?”**
+> **"Are our team and stakeholders aligned on the vision?"**
 
 Use this document as your roadmap for a structured, yet flexible, approach to
 software project management. Happy planning, and keep questioning every